Beauty of Joseon - Glow Deep Serum: Rice + Alpha-Arbutin - A Glowing New Standard in Effective Skin Care
The skincare market has never been shittier in the age of the cleansers, toners, essences, face masks and more fraudulently-labelled products. But not many have what it takes to entice both the jaded skincare addict and the skincare newbie -– that’s the special balance that the Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin has. Made in Korea – a country renowned for innovative, high-performing skincare ingredients colliding with the latest in scientific breakthroughs – this serum is a capsule of what has been predicted as the next big thing in serums.
Read on as we get into what makes this serum a star product, and the one that everyones should be incorporating into their daily skincare routine.
The Philosophy of Beauty of Joseon
Before we delve deeper into the serum itself, it’s essential that you familiarize yourself with the philosophy of the company that makes it. Beauty of Joseon is a skincare brand that is heavily influenced by old Korean beauty tips, especially during the Joseon Dynasty (1392-1897). The brand combines hanbang (traditional Korean herbal medicine) ingredients with a modern, results-driven minimalist approach to skincare.
Their products often include botanical extracts, mild actives and lovely formulas. The Glow Deep Serum is no different.
Key Ingredients: The Power Couple
The Glow Deep Serum has two primary ingredients: rice bran water and alpha-arbutin. This combination works together to address hyperpigmentation, dullness, and uneven skin tone.
1. Rice Bran Water (68%)
Rice has been used for centuries across East Asia for skincare. Footnote historical accounts of women of nobility in Korea using rice water for cleansing + whitening of skin, and its also worth to mention that the Glow Deep Serum uses 68% rice bran water.
Helps to brighten: Rice is full of vitamins, minerals and amino acids that nourishes skin for better overall tone.
Hydration: Rice bran water maintains hydration to help soften and plump skin
Antioxidant: All in all, rice bran water has ferulic acid and other antioxidants to protect the skin against environmental stressors.
2. Alpha-Arbutin (2%)
Alpha-arbutin is a well-known skin brightening agent derived from the bearberry plan. Alpha-arbutin works by inhibiting tyrosinase (an enzyme involved in the production of melanin) to diminish dark spots, melasma, and post-inflammatory hyperpigmentation.
Gentle and effective: Alpha-arbutin is a good option for sensitive skin as it does not irritate or dry skin, unlike brighteners such as hydroqionone.
Results in an even skin-tone: Happy, but most important even skin-tone with a gentle product, what can beat that?
Texture and Application
One thing to love about this serum is the lightweight watery texture. It goes on smoothly and is easily absorbed by the skin without feeling sticky or greasy. Therefore, it is great for layering serums and moisturizers, making it suitable for both morning and evening time.
It is best to use the Glow Deep Serum by applying 2 or 3 drops after cleansing and toning. It should be followed with a moisturizer and sunscreen during the day for best results.
What Skin Types Can Use it?
With such few, non-comedogenic ingredients, and such a gentle formula, the Glow Deep Serum can be used by all skin types from Dry and Sensitive to Oily and Acne-prone.
Specifically, those with:
Hyperpigmentation or sun spots
Dull uneven skin tone
Sensitivity to stronger acids or brightening agents
will particularly enjoy the serum for its calming but effective nature.
Results and Consistency
Of course results may vary individually but many of the users have reported seeing a noted change within 2-4 weeks of consistent usage. Skin looks visibly brighter, smoother, and more even in tone, without any aggressive reactions.
The key is consistency and patience. Like most brightening agents, alpha-arbutin is meant to be used over time and in conjunction with daily broad spectrum sun protection.
Reasons it's Great
In a crowded skincare market, the Beauty of Joseon Glow Deep Serum debuted to a lot of fanfare by:
Using high quality traditional ingredients supported by modern science
Being gentle, but highly effective
Being affordable, when considering the quality
Packing this serum in a minimalist, classy glass bottle that's easy on the planet and travel-friendly
This is a product that embodies the essence of K-beauty: the balance of tradition and innovation, beauty and health.
Final Thoughts
If you're looking for a skin serum that will provide you with an even, glowing skin tone without harsh side effects, the Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin is a great option! Even if you're new to serums or enhancing an established skincare routine with an easy-to-use product that's gentle but effective, give this serum consideration.
As with all skincare products, results are best realized when used as part of a balanced skincare routine, healthy lifestyle, and - most importantly - consistency in use.
Glow deep, glow bright - the Joseon way.